7 Ways a Brand Mascot Can Get You Ahead of the Competition

Have you ever thought of having an ambassador for your business?

Then, that’s where brand mascots come into play.

Like many insurance companies that have found having a mascot for your brand is an easier way to connect and humanize their products, brands like GEICO and Progressive Insurance have relied on iconic figures—Gecko and FLO.

These mascots have proven to be more than just cute faces; they serve as powerful symbols that resonate with their customers. In fact, they are more than symbolic representations of the brands. They make it easier for their intended customers to understand and remember the products and services that they offer.

But there are more reasons why you should also consider having a brand mascot for your business. So, today, we will be exploring seven ways a mascot can help your business get ahead of the competition.

What is a brand mascot?

A brand ambassador or mascot is like the ambassador of your business-– a character that embodies your brand’s personality. It can be an animal, a person, or even an object brought to life to connect with your audience and tell your brand’s story in a unique way.

Each of these mascots makes brands unforgettable. How mascots help brands is exactly what we will explore in this post.

In a world where the Michelin Man, Jolly Green Giant, Tony the Tiger, and Mario have become household names, we’re about to embark on a journey to discover why these iconic mascots are not just marketing tools; they’re the superheroes of brand charisma.

7 Ways Brand Mascots Can Help You Get Ahead of the Competition

So, here’s how these characters help build a growing number of loyal customers:

1. Brand mascots help you connect with your customers. The magic of GEICO’s Gecko, Michelin Man’s charm, and the everlasting appeal of Mickey Mouse help customers easily associate with them.
   It’s not just about marketing; it’s about building a personal bond with your audience. Picture your brand mascot as the assistant extraordinaire that makes your brand approachable, just like Mickey Mouse does for The Walt Disney Company.
   They see the mascot, and it’s like saying, “Hey, we’re approachable and cool.”

2. They add personality and fun to the brand. Imagine the playful banter of Mario or the chuckle-inducing antics of the Jolly Green Giant. That’s the magic of injecting personality and fun into your brand. These mascots don’t just sell products; they sell experiences, making your brand enjoyable and unforgettable.

3. Brand mascots boost brand recognition and recall. Think of your favorite cereal. The character associated with the brand would have probably popped into your mind. Remember Snap, Crackle, and Pop? That’s the power of brand recognition, a super-recall power possessed by iconic mascots. They become the face that lingers in the minds of your customers and ensure that they remember your brand when it matters.

4. They simplify your stories. Sometimes your brand has a complex story to tell, just like the captivating tales spun by Mario. With a brand, these complex stories are converted to simpler, easily digestible forms.
   These mascots simplify your brand narrative and make it palatable and engaging for your customers, just like the Michelin Man explores the complexities of tire technology.

5. These adorable characters help boost social media engagement. Imagine scrolling through your social feed and stumbling upon the witty posts of M&M’s Spokescandies.
   Social media engagement skyrockets when your brand mascots takes center stage. With their quirky posts, interactive content, and engaging personalities, mascots turn your social media into a compelling page to follow.

6. Having a mascot for your brand makes it easier to adapt your marketing style. A mascot is like a superhero that can adapt to any marketing situation. Whether it’s an ad in a magazine or a fun event, your mascot is the constant voice that keeps your brand recognizable and consistent.
   Take, for instance, the timeless presence of the Jolly Green Giant–from emails, logos, websites, social media, online campaigns, to in-person events. Your mascot is like a chameleon that adapts to any marketing process and ensures a consistent brand voice across all campaigns.

7. It makes your brand more fun. At the end of the day, having a mascot is all about making your brand more enjoyable. It’s that extra touch that turns a regular brand into something exciting and special. Just like the mascots we all know and love!

At the end of the day, having a mascot is all about making your brand more enjoyable. It’s that extra touch that turns a regular brand into something exciting and special, just like the mascots we all know and love!

Imagine your mascot adding a burst of fun to your emails, making headers pop with personality, or stealing the show in giveaways.

These mascots are versatile—you can dress them down or dress them up, tailoring their appearance to suit various occasions. They’re the adaptable companions your brand needs to shine in any setting.

Hire an Expert Custom Mascot Designer to Do the Job

Now, you might be thinking, “How do I get a mascot that truly represents my brand?” This is where having an expert custom mascot designer becomes crucial.

Crafting a mascot isn’t just about drawing a cute character; it’s about creating a symbol that resonates with your brand values, connects with your audience, and stands the test of time.

Why Choose a Professional?  

Consider your mascot as the face of your business—the visual representation that communicates with your audience.

Think of it as an investment, where you allocate your resources wisely.

Since the mascot for your brand will be a long-term companion, representing your business across various platforms and interactions, it’s crucial not to entrust this task to just anyone.

This is a decision that requires thoughtful consideration and professional expertise. Opting for a skilled and experienced custom brand mascot designer ensures that the face of your business is crafted with precision, aligning seamlessly with your brand values and leaving a lasting impression on your audience.

To emphasize the importance of having one of the best mascot designers do the job for you consider the following reasons:

1. Tailored to Your Brand: A professional understands the intricacies of your brand and crafts a mascot that perfectly aligns with your values and messaging.

2. Memorability: An expert knows how to design a mascot that sticks in people’s minds. Think about those famous mascots; they’re memorable because they were expertly crafted.

3. Versatility: Professionals design mascots that can seamlessly integrate into various marketing channels, ensuring consistency and versatility.

4. Non-fad Design: Trends come and go, but a well-designed mascot stands the test of time. Professionals create lasting characters that remain relevant for years.

Hopefully, you found this post convincing enough to encourage you to have your very own mascot made by one of the branding experts at Graphic Designer Geeks.

Now, let me give you a cheat sheet to get you started, and one of our design experts will get in touch with you soon.

To give you an idea of how we work, you can visit our portfolio and then tell us what you liked about those included in our list.

Do you want one for your brand? Chat or call us today to take advantage of our specials.