Brand Mascots

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Get a Competitive Edge with a Brand Mascot: 7 Reasons Why

Have you ever thought about having an ambassador for your business to make your brand stand out? Well, that’s where brand mascots come in!

Like many insurance companies that have found having a brand mascot an easier way to connect and humanize their products, brands like GEICO and Progressive Insurance have relied on iconic figures—Gecko and FLO.

These brand mascots have proven to be more than just cute faces; they serve as powerful symbols that resonate with their customers. In fact, they are more than symbolic representations of the brands. They make it easier for their intended customers to understand and remember the products and services that they offer.

But there are more reasons why you should also consider having a brand mascot for your business. So, today, we will be exploring the 7 reasons how a brand mascot can help your business get ahead of the competition.

What is a brand mascot?

A brand mascot like the face of your business–a character that represents your brand’s identity. Whether it’s an animal, a person, or even an object, these mascots are brought to life to engage with your audience and share your brand’s narrative in a special way. They play a crucial role in making brands memorable. Let’s explore the impact of mascots on brand recognition.

With Michelin Man, Jolly Green Giant, Tony the Tiger, and Mario being such well-known figures, we’re exploring why these iconic mascots are more than just tools for advertising – they’re the superheroes of brand appeal.

So, here’s how these characters help build a growing number of loyal customers:

  1. Brand mascots help you connect with your customers. The magic of GEICO’s Gecko, Michelin Man’s charm, and the everlasting appeal of Mickey Mouse help customers easily associate with them.It’s not just about marketing; it’s about building a personal bond with your audience. Picture your mascot as the assistant extraordinaire that makes your brand approachable, just like Mickey Mouse does for The Walt Disney Company. They see the mascot, and it’s like saying, “Hey, we’re approachable and cool.”
  1. They add personality and fun to the brand. Imagine the playful banter of Mario or the chuckle-inducing antics of the Jolly Green Giant. That’s the magic of injecting personality and fun into your brand. These mascots don’t just sell products; they sell experiences, making your brand enjoyable and unforgettable.
  1. A brand mascot boosts brand recognition and recall. Think of your favorite cereal. The character associated with the brand would have probably popped into your mind. Remember Snap, Crackle, and Pop? That’s the power of brand recognition, a super-recall power possessed by iconic mascots. They become the face that lingers in the minds of your customers and ensure that they remember your brand when it matters.
  1. They simplify your stories. Sometimes your brand has a complex story to tell, just like the captivating tales spun by Mario. With a brand, these complex stories are converted to simpler, easily digestible forms.They simplify your brand narrative and make it palatable and engaging for your customers, just like the Michelin Man explores the complexities of tire technology.
  1. These adorable characters help boost social media engagement. Imagine scrolling through your social feed and stumbling upon the witty posts of M&M’s Spokescandies.Social media engagement skyrockets when your brand mascot takes center stage. With their quirky posts, interactive content, and engaging personalities, mascots turn your social media into a compelling page to follow.
  1. Having a brand mascot makes it easier to adapt your marketing style. A mascot is like a superhero that can adapt to any marketing situation. Whether it’s an ad in a magazine or a fun event, your mascot is the constant voice that keeps your brand recognizable and consistent.Take, for instance, the timeless presence of the Jolly Green Giant–from emails, logos, websites, social media, online campaigns, to in-person events. Your mascot is like a chameleon that adapts to any marketing process and ensures a consistent brand voice across all campaigns.
  1. It makes your brand more fun. At the end of the day, having a mascot is all about making your brand more enjoyable. It’s that extra touch that turns a regular brand into something exciting and special. Just like the mascots we all know and love!

At the end of the day, having a mascot is all about making your brand more enjoyable. It’s that extra touch that turns a regular brand into something exciting and special, just like the mascots we all know and love!

Imagine your mascot adding a burst of fun to your emails, making headers pop with personality, or stealing the show in giveaways.

Brand mascots are versatile— you can dress them down or dress them up, tailoring their appearance to suit various occasions. They’re the adaptable companions your brand needs to shine in any setting.

Why Choose a Professional Mascot Designer?

Consider your brand mascot as the face of your business—the visual representation that communicates with your audience.

Think of it as an investment, where you allocate your resources wisely.

Since your brand mascot will be a long-term companion, representing your business across various platforms and interactions, it’s crucial not to entrust this task to just anyone.

This is a decision that requires thoughtful consideration and professional expertise. Opting for a skilled and experienced custom brand mascot designer ensures that the face of your business is crafted with precision, aligning seamlessly with your brand values and leaving a lasting impression on your audience.

To emphasize the importance of having one of the best mascot designers do the job for you consider the following reasons:

  1. Tailored to your brand: A professional understands the intricacies of your brand and crafts a mascot that perfectly aligns with your values and messaging.
  2. Memorability: An expert knows how to design a mascot that sticks in people’s minds. Think about those famous mascots; they’re memorable because they were expertly crafted.
  3. Versatility: Professionals design mascots that can seamlessly integrate into various marketing channels, ensuring consistency and versatility.
  4. Non-fad design: Trends come and go, but a well-designed mascot stands the test of time. Professionals create lasting characters that remain relevant for years.

Hopefully, you found this post convincing enough to encourage you to have your very own brand mascot made by one of the branding experts at Graphic Designer Geeks.

Now, let me give you a cheat sheet to get you started, and one of our design experts will get in touch with you soon.

To give you an idea of how we work, you can visit our portfolio and then tell us what you liked about those included in our list.

Do you want one for your brand? Chat or call us today to take advantage of our specials.


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